Rooted in Resilience: Kala Cotton in Contemporary Fashion
At Mareen, sustainability is at the heart of everything we do. One of the key materials we embrace in our collections is Kala Cotton, an indigenous fiber with deep roots in India's rich textile history. Kala Cotton is not just a fabric; it's a symbol of our commitment to the environment and to supporting ethical practices in the fashion industry. In this blog, we’ll dive into why Kala Cotton is a game-changer in sustainable fashion and how it aligns perfectly with our values.
Kala Cotton is a drought-resistant cotton variety grown in the Kutch region of Gujarat, India. Unlike conventional cotton, which often demands excessive water and pesticides, Kala Cotton thrives in arid climates with minimal resources. By using Kala Cotton, we ensure that our garments contribute to reducing the ecological footprint associated with textile production.
Kala Cotton’s minimal water and pesticide requirements make it a perfect fit for sustainable fashion. Research from the International Water Management Institute (IWMI) has shown that Kala Cotton uses up to 50% less water than traditional cotton (IWMI, 2018). At Mareen, we are proud to use this water-efficient crop in our collections, helping to conserve valuable resources and reduce the strain on water supplies.
By choosing Kala Cotton, we also help preserve the health of the soil. Unlike conventional cotton, which often leads to soil depletion due to over-farming, Kala Cotton helps maintain soil health, ensuring that farming practices remain sustainable for generations to come.
The beauty of Kala Cotton lies not only in its environmental benefits but also in its cultural significance. By sourcing Kala Cotton from local farmers in India, Mareen supports traditional craftsmanship while uplifting local communities. Our collaboration with these artisans ensures fair wages and promotes the continuation of centuries-old weaving techniques. Research from The Economic and Political Weekly (EPW) underscores the importance of supporting indigenous crops for preserving cultural heritage and ensuring fair trade opportunities (EPW, 2020).
At Mareen, Kala Cotton represents more than just a material choice; it’s a commitment to the planet and the people who grow it. By choosing Kala Cotton, we are supporting sustainable farming practices, preserving traditional craftsmanship, and ensuring a more responsible fashion future.
References:
- IWMI (2018). Water Use in Cotton Farming: A Global Perspective.
- EPW (2020). The Revival of Kala Cotton: A Step Toward Sustainability.
