Hand-tufted Rug- Amethyst Flow

Inspired by the quiet movement and forms of the deep ocean, the Flow collection captures the organic rhythm of marine life. Each rug features bold, fluid shapes in soft, tonal hues—echoing the silhouettes of underwater flora and currents. Crafted from New Zealand wool and Tencel, the surface carries a natural sheen and depth of texture.

Key Features:

• Hand-tufted in a blend of New Zealand wool and Tencel
• Fluid, abstract patterns inspired by the ocean
• Subtle sheen and dimensional texture
• Limited edition collaboration with Martina Voigt-Schmid

Styling Tips: Ideal for grounding calm, open spaces. Pair with neutral tones and natural textures to highlight the movement within the design.

Ideal For: Creating a serene focal point in bedrooms, quiet lounges, or meditative spaces.

Note: Each rug is produced in limited quantities and reflects the nuances of handcrafted work. Colors may appear slightly different due to screen variations.

Crafted with sustainability at its core, our handtufted rugs blend premium New Zealand wool and Tencel for a luxurious yet environmentally conscious design. The wool is naturally durable, renewable, and biodegradable, while Tencel, derived from sustainably harvested wood pulp, offers a silky smooth finish with a subtle sheen.

The combination ensures rugs that are soft underfoot, resilient, and responsibly made.

100% Premium New Zealand Wool

• Naturally durable and biodegradable
• Hypoallergenic and renewable
• Azo-free dyes

100% Tencel (Sustainably Sourced)

• Soft, smooth texture with a natural sheen
• Hypoallergenic and biodegradable
• Azo-free dyes

Handcrafted by skilled artisans in India

Keep your hand-tufted rug in pristine condition by following these simple care tips:

• Regular Cleaning: Gently vacuum the rug once or twice a week. Avoid using a vacuum cleaner with a rotary brush or beater bar to prevent fiber damage.
• Spot Cleaning: Blot spills immediately with a clean, dry cloth. For stains, gently dab with a mild detergent solution and lukewarm water. Avoid scrubbing.
• Avoid Moisture: Do not soak the rug in water or steam clean. Moisture can weaken the adhesive used in tufted rugs.
• Sun Protection: Keep away from direct sunlight to prevent color fading.
• Professional Care: For deep cleaning, rely on professional rug cleaners with experience handling hand-tufted pieces.

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Our Limited Edition Rugs are available only within India, and we offer free shipping for the same. Rug orders cannot be delivered outside the country at this time.

• All orders will be delivered via FedEx (or equivalent) in 5–7 business days, depending on the destination.